Hawke’s Bay Police are searching for missing 32-year-old French tourist Pierre Paludet.
The car he has been travelling in was found in a beach car park in Haumoana, east of Hastings on Friday.
Local residents contacted Police about the car which had been left in the car park for a number of days.
Pierre was last seen at his car on Friday morning.
Police are would like to hear from anyone who has information on his whereabouts or might have seen him lately.
They are being urged to contact Hastings Police on (06) 831 0700.