Joe Hitchcock is a Pukekohe based film-maker and commercial video director. With clients from all over the world, he has based one creative project on a subject close to home.
Along with producer, Morgan Leigh Stewart, the idea for a series called 'Starship Kids' was forged, basing the 'Blood Sugar' episode on Joe's daughter Dahlia, who was diagnosed with type one diabetes.
The short film documentary, which was made last year, has made it into the top ten of TVNZ's New Blood web series competition.
The winning series will receive $100,000 to fund the rest of their episodes, however it's up to the public to decide which series will win.
Blood Sugar is now playing in New Caledonia, Estonia and Paris and has played at film festivals in Albania and Spain.
"It's part of short film making, you learn to submit to film festivals, and work out what audiences will like it," Joe says.
Along with his team, they filmed at both Starship and Port Waikato over two days, and edited in the following months.
"It's great to have a team who know different software and editing. It allows them to bring different ideas and expertise to the process," he said.
Making films is something Joe is passionate about. He has been in the industry close to 15 years and has worked on big-scale movies like Avatar and The Chronicles of Narnia: Prince Caspian.
"It was educational," he says about working on larger scale films. "You learn how to do things when money is no object."
However, he enjoys working on short films, which also works in better with his young family.
He hopes the public will get out and vote for any of the projects that are online as part of the TVNZ competition. "You get to decide what gets created in New Zealand."
While he hopes the series on Starship Kids will get the votes they need, he has a plan B. "If necessary we'll see if we can get funding elsewhere to create the series."
"I enjoy the reaction to the final product. I like hearing people laugh, and seeing their reactions," Joe said is what he enjoys most about film making.
You can watch and vote for 'Blood Sugar' at: www.starshipkids.nz