A man has been killed in a crash on State Highway 3, north of New Plymouth.
The police were alerted to the two-car crash just before 12:30pm, near the Awakino Tunnel.
Two other people suffered minor injuries.
The road is closed and motorists are asked to avoid the area.
It takes the Easter holiday road toll to two - after a crash in Huntly yesterday.
The official toll period ends at 6am tomorrow.